Wednesday, March 18, 2020

Save Content In Your Unscheduled Bin To Organize Better

Save Content In Your Unscheduled Bin To Organize Better Sometimes there are just those projects you need to write notes about and table them for later. Other times, you might  put too many projects on your marketing calendar and need to put them on hold until you have more time. And then there are those folks who just like a clean marketing calendar without content on it unless theyre actively working on it to nail a hard deadline. Well, if you fall into any of those three categories, youre going to love the newest feature in : The content drafts bin. Woohoo! makes planning content even easier while not attached to my marketing calendar!Put Any Content Project On Hold This feature allows you to create any type of content you want- an e-book, video, webinar, etc.- and easily move it off your calendar. Youll  still retain all of your comments and tasks so you dont lose any of the work you put into your projects. Work On Projects In Draft Mode Now you can also work  on projects in draft mode and then schedule them on your calendar as you near your publish date. No More Draft Clutter Taking Over Your WordPress Do you hate having needless drafts in your WordPress?  Now you can start all of your posts as draft content first before exporting from into your WordPress. The content drafts bin works for however you create content- s custom editor, Evernote, and Google Docs. Just use one of these methods first, then use to magically turn your content into a WordPress post. Never Lose Another Awesome Content Idea The content drafts bin also serves as an awesome ideas bin. Again, any drafts here wont clutter up your WordPress- so never lose another awesome content idea again! And once youre ready, you can simply drag the unscheduled content right onto your marketing calendar. Good luck as you get started! Youre awesome.

Sunday, March 1, 2020

The Mistake of Using Job Descriptions to Write Your Resume

The Mistake of Using Job Descriptions to Write Your Resume I have received many inquiries from clients who think it’s a good idea to copy their current job description into their resumes, and/or copy the job description of the position they’re applying for into their resumes. I STRONGLY recommend against using job descriptions to write your resume. Heres why neither of these tactics is effective: 1. Copying Current Job Descriptions Your current job description is just a list of job duties. The cardinal rule for resumes in today’s job market is to write your resume as a list of achievements and accomplishments, NOT as a list of job duties! I would go so far as to say that your job description has very little to do with what you actually do and accomplish in your position. I’ll take myself as an example. The job description for my position at the University of Wisconsin Law School said that I counseled students on their legal career search. It didn’t say what my success rate was, or how creatively I worked with students’ cover letters and resumes, or that I created a PowerPoint presentation on Resumes for Law Students. It did not mention the 5 job search resource manuals I created for various big cities across the United States, or the positive feedback I got from the students I worked with. It was my job to put these successes, which were nowhere to be found in my job description, into my resume. They spoke much more to what I can accomplish in any similar position than a statement that I â€Å"assisted students with resumes and cover letters.† You don’t need to emphasize the job duties in your job descriptions to write your resume. Instead, focus on the things you’ve done that will be relevant and impressive to the reader. 2. Copying Future Job Descriptions A lot of people make the mistake of copying the job description of a job they want into their resume, thinking they will score high with Applicant Tracking Software (ATS) systems. While you might get past the ATS with a resume like that, once a human lays eyes on your resume, you’ll land in the â€Å"no† pile. Copying and pasting requires no creativity and, ironically, makes it appear that you did NOT do the things you claim you did. Using job descriptions to write your resume just shows a hiring manager or HR person that you can cut and paste. Some people have copied and pasted the job description of their targeted position using white â€Å"invisible† text. Warning: Once a resume goes through an ATS system, that text will no longer be invisible! So you take a risk, once a human is looking at your resume, of being seen as trying to play the system. Not good. 3. The Right Way to Write Your Resume Instead of copying and pasting job descriptions in order to capture keywords, FIRST write your resume to highlight your accomplishments. Create the best document you can create. AFTER you have put together a great resume, THEN see what tweaks you can make to include some of the keywords from the future job description. For instance, I worked with a client applying for a Senior IT Director position. The position description listed â€Å"Develop and approve exceptions to policy†¦Ã¢â‚¬  His finished resume did not have the phrase â€Å"exceptions to policy† in it, but in reality, he worked with exceptions to policy regularly. He was able to add this phrase into an already existing bullet regarding his program management accomplishments. For more on how to use keywords in your resume, see my article,  Top 20 Tips on Writing ATS-Compatible Resumes for ATS Systems. In general, when crafting a winning resume, truth and honesty are the best policy. Don’t get lazy or think you’re â€Å"working the system† by using the cut and paste functions on your keyboard. What will get you an interview is your unique accomplishments. And another important thing that will get you a job is your integrity. Focus on those and you will see success in your job search. Still need some help to make your resume great? Contact The Essay Expert about our Resume and Cover Letter Services.